GA4 Training Ireland – Bespoke Google Analytics 4 Training
Practical Google Analytics 4 training built around your website, your reports and the decisions you need to make.
I’m Ben Luong, a Google Analytics consultant based in County Limerick. I deliver one-to-one GA4 training online and on-site team training across Ireland and the UK. Instead of working through a generic slide deck, we use your account or a realistic example and concentrate on the parts of GA4 you will actually use.
The aim is simple: by the end of the session, you should know where to find the numbers that matter, how to recognise unreliable data and what to do next.
Choose the right GA4 training format
One-to-one online GA4 training: £150
A focused two-hour session over Google Meet. This is suitable for business owners, marketers, analysts and agency staff who want direct help with a real GA4 property rather than another broad online course.
- Up to two hours of live, bespoke training
- Your questions and reporting needs set the agenda
- Beginner-friendly explanations without unnecessary jargon
- Follow-up support for questions arising from the session
On-site GA4 training for teams: £1,000 + VAT
A full day of on-site training for up to ten people, plus travel expenses. I can deliver this at your workplace in Ireland or the UK, including Limerick, Dublin, Cork, Galway and Sheffield. The day is tailored to your organisation’s website, data and level of experience.
For simpler GA4 requirements, I can combine implementation, reporting and training so the team finishes with a working setup as well as the knowledge to use it.
What your Google Analytics training can cover
No two sessions need the same syllabus. We agree the priorities beforehand and select the topics that matter to your role and business.
- Understanding the GA4 interface and standard reports
- Events, key events and conversion measurement
- Traffic acquisition, campaign tagging and channel attribution
- Creating useful Explorations and custom reports
- Google Tag Manager and data-layer fundamentals
- Ecommerce measurement for WooCommerce and other platforms
- Consent Mode, cookie banners and what data gaps mean
- GA4 exports to BigQuery and reporting in Looker Studio
- Quality assurance: finding duplicate, missing or misleading tracking
If the account itself needs fixing, see my GA4 implementation and analytics consulting service. Training works best when the underlying data can be trusted.
Learn using your own account
Generic courses have to teach every feature to everyone. Bespoke training can start with the questions your organisation is already asking: Which campaigns produce customers? Which pages generate enquiries? Are conversions counted correctly? What changed this month?
Before the session, send me the website, the reports you currently use and a short list of problems. I will shape the training around those examples. If you are completely new to analytics, I can provide the structure and suggest the events and reports worth learning first.
Who this training is for
- Business owners who want to understand whether marketing is working
- Marketing teams moving from Universal Analytics or spreadsheets
- Agency staff who need practical GA4 and GTM confidence
- Analysts who need help with Explorations, BigQuery or data quality
- Non-technical users who want clear explanations and hands-on practice
If you want a general certificate and have time for self-study, Google’s free Skillshop material is a sensible starting point. My training is for people who want personal help applying GA4 to a real business.
How the session works
- Define the outcome: tell me what you need to understand, report or repair.
- Prepare the account: share the relevant access or use a demonstration property if preferred.
- Work through it live: we use practical examples and leave time for questions.
- Apply it: you leave with a clear view of the reports, checks and next actions relevant to you.
Your GA4 trainer
I have worked in digital marketing and analytics for more than 20 years. My day-to-day consultancy covers GA4, Google Tag Manager, Google Ads conversion tracking, Consent Mode, BigQuery and Looker Studio. That means the training is grounded in real implementation and troubleshooting work, not just the GA4 interface.
I work directly with every client. There is no hand-off to a junior trainer, and you can ask questions about your actual setup.
Schedule an intro call
Frequently asked questions
Do I need an existing GA4 account?
No. We can use a demonstration property if you are starting from scratch. Using your own account is preferable when you have specific reporting or tracking questions.
Is this suitable for beginners?
Yes. The one-to-one format works especially well for non-technical users because we can slow down, repeat a task and avoid features you do not need.
Do you provide a GA4 certificate?
No. Google provides its own free Analytics certification through Skillshop. This service is practical coaching focused on using GA4 confidently in your organisation.
Can you train more than one person?
Yes. Small groups can join an online session, while the on-site day is designed for teams of up to ten people.
Can you combine implementation with training?
Yes. If your current data is unreliable or GA4 is not fully configured, I can scope an implementation or audit alongside the training.
Ask about GA4 training
Tell me who needs training, your current level of experience and the main questions you want the session to answer.