Pricing
I work across three areas: Ads, AI and Analytics. I have more than 20 years in performance marketing, from lead generation and affiliate publishing to co-founding and exiting Databowl. You deal with me directly, and I do the work myself unless I tell you otherwise.
The prices below are starting points. Your final quote depends on complexity, urgency and how much of the problem is already understood. I sell outcomes, not hours.
How I work
- Fixed-fee projects: scoped and quoted up front.
- Day rate: £300 (8 hours).
- On-demand support: I join your Slack and handle analytics, tracking and ads questions for £300/day, bankable.
- Consultations and live troubleshooting: £80/hour.
Analytics & Tracking
| Service | What’s included | Price |
|---|---|---|
| GA4 setup | Configuration, key events and Google Tag Manager | £100 – £1,000 |
| GA4 ecommerce tracking | Purchase and item-level data, and data layer work with your developer | £500+ |
| Server-side tracking & Consent Mode v2 | Server-side GTM, consent banner (Cookiebot) and conversion APIs | Quoted |
| Edge-level attribution | Click and source capture at the CDN edge, so ad platforms and your CRM get accurate data | Quoted |
| Real-time BigQuery dashboard | GA4 to BigQuery export and a Looker Studio dashboard | £1,000 |
| GA4 bespoke training | 2-hour session built around your own property | £150 |
Paid Media
| Service | What’s included | Price |
|---|---|---|
| Google Ads management | Search, Shopping and Performance Max, built around revenue rather than platform-reported conversions | Setup fee, then 10% of monthly ad spend or £1,000/month, whichever is greater |
| Google Ads audit | Tracking, wasted spend, structure and bidding | Quoted |
| Google Shopping via CSS | Through Producthero, with up to 20% cheaper Shopping clicks | Quoted |
| Microsoft Ads | Setup and management, plus ClickTech vouchers worth up to £1,000 | Quoted |
| Local Services Ads & Things to Do | Eligibility, setup and booking and lead measurement | Quoted |
Ongoing management makes most sense for accounts spending £10,000 or more a month.
Smaller accounts: not every business needs a monthly management fee. For many smaller advertisers, a properly built account with accurate conversion tracking needs very little attention after launch. I take on setup-only projects where that is the case: I build the account and tracking, then hand it over for you to run, with ad hoc support if you need it. Get in touch and I will tell you honestly whether your account is a good fit.
AI & Automation
| Service | What’s included | Price |
|---|---|---|
| Workflow automation | n8n workflows linking your forms, CRM, ads and reporting | Quoted |
| AI at the Edge training | Live, hands-on AI implementation in your own business | Quoted |
Websites & Technical
| Service | What’s included | Price |
|---|---|---|
| WordPress site: simple | About, contact form and standard pages. Includes copy and images | £300+ |
| WordPress site: typical | Customisation and specialist plugins. Includes copy and images | £600+ |
| WordPress site: ecommerce | Typical site plus WooCommerce. Includes copy and images | £900+ |
| Page speed optimisation | WordPress speed fixes for PageSpeed Insights | £300+ |
| Technical SEO audit | Crawl, indexing and site health review | £300 |
| Web hosting | Premium hosting for small, standard and ecommerce sites | From £10/month |
Website prices include the build, written copy and images, ready for you to review and edit. The final price depends on the number of pages and how complex the site is. Tracking (GA4, Google Tag Manager and conversion setup) is added on top and priced from the Analytics & Tracking table above.
Ad hoc and one-off work
The minimum for ad hoc or one-off work is £150, paid upfront before work begins. Most jobs come in around £250. This also applies to existing clients who aren’t on an active retainer.
The problems that reach me now have usually defeated a first attempt already, so they tend to be the hard ones, and pricing reflects that. Urgent work is also paid upfront; urgency just means it gets paid for sooner.
Partner offers
- Supermetrics: free Looker Studio setup when you sign up through my link.
- Tracklution: server-side conversion tracking with free setup through my link.
- Weavely: BigQuery data pipelines from 10+ ad and analytics sources, a cheaper alternative to Funnel and Supermetrics.
- ClickTech: Microsoft Ads vouchers worth up to £1,000.
- Producthero: CSS partner for cheaper Google Shopping clicks.
VAT
Irish VAT is charged at 23%. Businesses outside Ireland can give me their VAT or tax ID and be zero-rated.
Ready to talk? Book an introductory call or email hello@benluong.com.
Services in detail
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